My story
Hi, I’m Chuan Long.
I trained as a nurse, served two years of national service, and now study Communications and New Media at NUS. I make videos about endurance and responsibility, and I started Family Leadership to help families have the conversation before life forces it.
Meet me before we meet
In my own words
Plays from YouTube.
Quick facts
The short version
- Trained as a nurse, 2020 to 2023
- Worked in the A&E at Changi General Hospital in 2023
- Two years of national service, 2023 to 2025
- Studying Communications and New Media at NUS, now in my second year
- Making videos since 2025, with 1M+ views on Instagram
- Founder of Family Leadership (2026), with memorial care by Nirvana Memorial Garden, through Zen Destin
How I got here
My path has never been a straight line
Growing up
A family argument I never forgot
When I was younger, I watched relatives argue over funeral arrangements while they were still grieving. They loved each other. Nobody had ever talked about any of it, so every hard decision landed on them at the worst moment.
2020 to 2023
Nursing
I trained as a nurse for three years. In 2023, working in the A&E at Changi General Hospital, I watched a family call out “Dad” one last time around a stretcher. I stood there, helpless, and understood that some pain can’t be fixed with medicine.
2023 to 2025
National service, and two rejections
I served two years of national service. In that time I applied to study medicine at NUS, twice, and was turned down both times. It felt like the world had come crashing down. It also taught me what I now believe most: keep going after things fall apart.
2025
NUS, and my first videos
I started Communications and New Media at NUS, and began sharing what years of failing and starting again had taught me. Those videos have now been watched more than a million times on Instagram.
2026
Family Leadership
Two moments stayed with me: the family at the stretcher, and the argument in my own family. Family Leadership is what I built from them, a way for families to talk it through and write the decisions down before life forces them. The memorial care behind it is Nirvana Memorial Garden’s, through Zen Destin.
What I believe
A few things I hold to
- Endurance over talent. Almost everything good comes from the willingness to keep going after it stops being exciting.
- Responsibility is love in action. Caring about people is easy. Showing up and carrying the hard things for them is the real thing.
- Start before you’re ready. Clarity comes from doing, not from waiting to feel certain.
- Leave people better. Whether it’s a video or a conversation, the point is that someone walks away lighter or braver.
If you watch one more
How I think about the way I’d want to be remembered
What I’m working on now
Updated 4 October 2026
- Family Leadership: sitting down with the first families, one conversation at a time.
- NUS: my second year of Communications and New Media.
- Videos: a short video every day on Instagram, about endurance, friendship and showing up for the people who matter.
If you came from Family Leadership
Thank you for getting to know me
When you’re ready, the free 2‑minute self-check shows where your family stands and the three things to handle first.
How Family Leadership works, and how I’m paid →Questions about anything here? Email me at ongchuanlong@gmail.com